What is organic search you ask? well, it is the google search results that are not from paid ads. Organic search constitutes a major part of the performance of a website and it plays a big part in getting customers to complete conversion in the website. This means that if you want your website to work (and i’m sure you do!!!) seo is vital as it is a major source of organic search traffic.
When you run an online business or an ecommerce, your first goal is to attract people to your website. The more people visit your page, the more new customers are likely to purchase your products and services. Considering that 53% of website traffic comes from organic search, seo is your most effective tool to attract customers. Source: sistrix if your website ranks for relevant keywords, the more traffic you’ll receive. This is why you need seo to end up on the first page on google. Just consider that the first results on google search have a 28. 5% click-through rate.
There are many websites, videos and classes available that teach seo and digital marketing. For instance, these free digital marketing career resources can help you understand the basics of seo and how they can benefit your business. You’ll also want to familiarize yourself with keyword research tools to make the most of your seo marketing. There are both subscription and free services available. Choose the one that best fits your business goals and budget. We’ve already mentioned moz and semrush, but there are other platforms, like keywords everywhere and webfx’s keywordsfx , as well. An in-depth seo strategy is usually covered as part of the curriculum at berkeley’s digital marketing boot camp.
Traffic that comes from internet searches represents an enormous percentage of online browsing. Data compiled by brightedge found that search engine traffic (referred to as “organic” traffic) makes up 51% of all website traffic. Google alone gets 5. 6 billion searches per day, making it a critical piece in the search funnel for how users get to what they need – this means it ends up accounting for more than 40% of revenue. People use search to find what they need. It’s as simple as that. The reason that seo is still so important is that consumer behavior is still dictated by the prominence of search – google (and to a much lesser extent bing) are still the go-to resources for how web users find what they need.
2. SEO Builds Trust & Credibility
If you're looking to create long-term brand awareness, expand your target audiences and earn more revenue, then search engine optimization is crucial. Let's look at 10 significant benefits of seo for your business, and how you can realize them. 1. It boosts your credibility
a site that ranks high on search engine results pages is typically considered high-quality and trustworthy by search engines, and this, in turn, boosts the credibility of your business. Spend time improving and adding content to your site, increasing your site speed and researching keywords to help your site rank even higher.
2. It doesn't have to cost you anything.
The better your seo, the higher you’ll rank on google’s search results. While that is a sought-after benefit as it offers increased visibility, the other equally strong use of good rankings is the credibility you earn with potential customers. You will have the extra gain of users finding you on their own, plus showing up in the top five results is a sort of recommendation from the search engine. Users today know the effort it takes to rank on the first page— the quality standards a website needs to meet to score that position. All this, in turn, solidifies your credibility and trustworthiness in the user’s mind.
The internet has drastically changed what the sales process looks like for many businesses. That’s because today, consumers have access to a wealth of helpful resources that can help them learn about their options before they speak with a sales representative. And with seo optimization, you can become part of that learning process. That’s especially true if you combine your seo efforts with content marketing. When you create informative, valuable content, you have the opportunity to build trust and credibility with potential customers early in the research phase. Here’s a general overview of how this works: first, a user finds your site by searching for information related to your industry and seeing one of your resources in the search results.
Done properly, seo can have an outsized impact on your business. It generates more traffic, builds brand credibility in the eyes of your prospects and customers, and identifies new opportunities to pounce on before your competitors. There are many reasons why seo is important, but the bottom line is that it can help grow your business in a sustainable, long-term way. The work you put in today will continue to reap benefits years into the future.
3. SEO is the Best Way to Understand the Voice of the Consumer
Access to smartphones equipped with high-quality video cameras as well as high-speed internet pushed video creation and consumption to the top content marketing format. Video isn’t just for entertainment, either. Consumers turn to video for product research, education, and more. People watch billions of hours of video each day on youtube, facebook, instagram, tiktok, and other platforms. As a result, video gives brands a unique opportunity to interact with their audience, demonstrate their expertise, and attract new customers. Given its popularity and high roi, now is the time to start including video production and video seo in your content strategy.
Understands it operates in a digital-first world. Makes an effort for its digital properties (website, app, etc. ) to be seo-friendly. This way, when prospective customers are searching online using their devices, looking up through an app or initiating a voice search, the subsequent digital properties are discoverable. In a nutshell, product management is a discipline of solving problems leading with customer empathy. While search engine optimization (seo) is the ever-evolving, broader consideration of being discoverable to customers who are using connected devices to find information, products or services. There are increasingly more places for humans to “search” outside traditional search engines like google, duckduckgo, baidu or microsoft bing.
As mentioned earlier in this post, traffic to many websites from search engines may be down, but traffic to search engines is not. People who used to listen to the radio on their commute are now checking google for updates. Older generation consumers who used to rely on their caretakers are now using voice assistants to get answers. Not only has our already-growing reliance on search engines accelerated during covid-19, but our already-advancing search platforms are also now skyrocketing ahead. This makes search engine marketing (whether in the form of ppc or seo) an even more mission-critical pursuit for businesses down the line.
Think about how many websites are out there. There is a large amount of competition. Other sites are also trying to figure out search engine optimization. There are probably companies and websites out there that have been around longer than have more experience than newer websites. That is just the way things are. It has taken them time to increase seo rankings. This means that competition is a factor in seo. Newer websites have to go through the process just as older websites have had to. The good thing is that there are also people who are probably newer and less experienced as well.
Google is designed to deliver the best search experience to its users, or searchers. That means providing the most relevant results, as quickly as possible. The 2 core elements of the search experience are the search term (the user input) and the search results (the output). Let’s say you search “mailchimp guides and tutorials. ” this is a clear, unambiguous search. Google understands what you’re asking for, and it delivers a useful page as the top organic result— mailchimp’s own page with that title. From google’s perspective, this is a very good search result and a positive user experience, because it’s likely that the user will click the top result and be happy with the outcome.
Seo can improve your user’s experience by making it easier for them to find the information they are looking for on your website. When your website is optimised for search engines, it will appear higher in the search results. And as we’ve learnt, this increases the possibility that users will click on it. As mentioned above, to appear higher in the rankings, your website needs to be trusted and popular with customers. In order to gain this popularity, customers need to not only visit your website but spend time on it and return again and again. For this to happen, they must have a good experience when using it.
Good linking structure is important for both user experience and seo (which, as we’ve covered above, are closely related). When you link from one page to another on your site that has related and relevant content, you make it much easier for users to find what they need. When google crawls your pages, it also follows the various links you include in your content. These internal links help google to more easily navigate your site, and links between pages help to spread the seo love across your entire website, so to speak. External links, on the other hand, are all about demonstrating authority.